About Us
Celebrating 30 Years of Excellence: SG Equipment Ltd
In the busy world of Materials Handling Equipment, SG Equipment Ltd stands out as an example of dedication, expertise, and family values. As a proud Kiwi-owned and family-operated business, SG Equipment Ltd has built a strong foundation in the forklift industry in New Zealand for an impressive 30 years.
A Legacy Built on Passion
From its uncertain beginnings, SG Equipment Ltd has been driven by an unwavering passion for forklifts. This passion is more than just business focused, it’s a commitment to providing exceptional service and meeting the unique needs of each customer. The company’s founders, Steve and Lornette, have been the heart and soul of this journey. Their tireless work ethic and dedication have not only shaped the company’s success but have also allowed them to encourage a strong sense of family and community within the business.
The Family Factor
Family is at the core of SG Equipment Ltd, and it’s a principle that guides every aspect of the company’s operations. Steve and Lornette’s commitment to their business is matched by their three adult children, who have joined the company. Each child brings their unique expertise to the table—whether it’s managing parts, overseeing workshop operations, or driving sales and marketing strategies. This multigenerational involvement ensures that SG Equipment Ltd remains attentive, innovative, and deeply rooted in its core values.
Rooted in Takanini, Serving Nationwide
With Workshops in Takanini, Auckland and Te Puke, Bay of Plenty, SG Equipment Ltd serves customers throughout New Zealand. The company’s strong dealer network extends across the country, enabling them to provide exceptional service and support regardless of location. Whether you’re in need of a new forklift, a service, or expert advice, SG Equipment Ltd is committed to delivering solutions that meet your needs efficiently and effectively.
A Commitment to Excellence
Over the past three decades, SG Equipment Ltd has not only expanded its reach but has also continuously improved its contributions to stay ahead in the industry. The dedication of Steve, Lornette, and their children, combined with the hard work of a dedicated family of colleagues, has allowed SG Equipment Ltd.’s reputation as a trusted partner in the forklift sector.
As SG Equipment Ltd celebrates its 30th anniversary, the company remains focused on its mission: to provide unparalleled service and support while staying true to the family values that have been its foundation. With a forward-thinking approach and a commitment to customer satisfaction, SG Equipment Ltd looks forward to many more years of serving the New Zealand community.
For those in need of forklift solutions or support, SG Equipment Ltd is always ready to assist. With a legacy of excellence and a future full of promise, SG Equipment Ltd is more than just a business—it’s a family tradition of quality and care.
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Knowledgeable & Trusted Suppliers
Led by our founder Steve Gordon, who started out working on the tools, our team brings decades of knowledge and an honest approach to every interaction, earning us a strong base of loyal customers.
Extensive Range
We pride ourselves on offering a diverse range of lift truck options, giving you more flexibility to find exactly what you need. The addition of electric vehicles caters to the growing demand for cleaner, more sustainable equipment.
Service & Support when you need it
SG Equipment is supported by a nationwide dealer network, with locally-owned dealers from Kaitaia to Bluff who offer full support services in all locations, including a 24-hour, 7-day emergency breakdown and field service, with a large range of parts available.
Who we serve
We work with multiple industries and sectors including Horticulture (Kiwifruit and Onions), Warehousing, Food Manufacturing, Transportation including Cold Storage to enable them to be productive and efficient in their day to day operations.
We’re committed to meeting the needs of each industry we serve.
✔ Safety
✔ Compliance
✔ Trusted by Industry
It’s not what we say that counts!
Stan – Aongatete Coolstores – Aongatete
These kind of references are not easy to achieve – find out for yourself why people speak so highly of us and give us a call today!
